View Menu

Bill Barnett

C9 Hotelworks

Founder & Managing Director

Bill Barnett’s life passion can best be summed up as hotels and travel. He is the Founder and Managing Director of Asia-based C9 Hotelworks and is considered a globally recognized hospitality, tourism, and real estate advisor. With over 37 years’ experience in the Asia Pacific region, he has an extensive background in hotel operations, development, and asset management. His career highlights include Senior Corporate roles at international hotel chains and publicly-listed companies. Bill is considered to be one of the foremost industry experts in the hotel residences sector.

As an entrepreneur, Bill has developed successful residential projects in Thailand and is actively involved in multiple technology start-ups in PropTech and an online marketplace. In addition to being a leading consultant, he is a sought-after speaker at industry events and conferences. To date, Bill is the author of four books on travel, property, and hotels under the titles of Slave to the Bean, Collective Swag, It Might Get Weird and Last Call.  He is the Founding Advisor of the Phuket Hotels Association and leads Asia’s preeminent annual sustainability event PHIST.