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Dirk De Cuyper

S Hotels & Resorts Public Company Limited


Dirk De Cuyper began his hospitality career in his native Belgium, quickly rising through the industry ranks and moving to New York, Indonesia and later Malaysia where he was engaged as General Manager at Hilton Kuala Lumpur. He went on to helm a number of Hilton Group properties across Asia and Australasia before becoming Senior Director of Operations – Openings, looking after the China market out of the Hilton Worldwide regional office in Shanghai.

Over the last four years, Dirk has led the team at S Hotels and Resorts (SHR), growing the brand’s business portfolio to 39 hotels in five countries (Thailand, Maldives, Fiji, Mauritius, U.K.) through the successful application of varied business modules, including M&A, resort purchase, and hotel management agreements. He has also developed partnerships with several global brands, including Curio Collection by Hilton, Hard Rock International, and Outrigger Hotels and Resorts.

Though strategic investment, Dirk has overseen the upgrade and expansion of Phi Phi Island Village Beach Resort, integrated Grand Reserve Pool Villa concept at Santiburi Koh Samui, purchased six Outrigger resorts, and been integral to the development of CROSSROADS Maldives, the nation’s first and largest integrated tourist destination.

Dirk has also established unique projects including a Marine Discovery Centre on Phi Phi Island, a Junior Beach Club and Camp concept and a Be Well project amongst properties, all of which have contributed significantly to S Hotels and Resorts’ fast-expanding global reach.

Following the business expansion, S Hotels & Resorts has officially become a public listed company on the Stock Exchange of Thailand on 12 November 2019.