View Menu

Joe Soberano

Cebu Landmasters

Chairman, President and CEO

Joe Soberano leads Cebu Landmasters (CLI), Inc. as its Chairman and CEO. Cebu Landmasters is a publicly listed home-grown real estate development company engaged in the development of residential, office, hotel and mixed-use projects. Currently, CLI has over 900 hotel rooms in construction and is opening this July the Citadines Cebu City, a service-residence operated by Ascott limited. Other hotel properties managed by Ascott and the Radisson hotel group will be open in the next two years.

Prior to establishing CLI in 2003, Joe worked for the Ayala Group of Companies for over 23 years. His experience included various stints with Ayala Investment, Bank of the Philippine Islands and Ayala Land, Inc. He rose through the ranks to become Senior Division Manager at Ayala Land and Vice-President of Cebu Holdings. Joe brings not only his extensive Real Estate Development experience to Cebu Landmasters, but also his passion to positively impact cities and communities through masterfully-planned and executed developments.

Joe graduated with an AB Economics Degree from the Ateneo de Manila University in 1976, and completed the Strategic Business Economics Program (SBEP) at the University of Asia and the Pacific. In July 2015, he became an alumnus of the Harvard University Graduate School of Design after completing the Advanced Management Development Program in Real Estate.