Pilar Morais joined family-run CHI Residences In 2007, and has since succeeded to the helm with the retirement of her father, Philip Morais.
Since joining the company, Pilar has played a key role in the brand’s growth as well as acquiring new developments and investments and created a bigger portfolio under CHI International. With a current portfolio of five boutique residences – bringing creative new concepts including a pet-friendly serviced apartment complex, more variety of layouts adapting to market demand, various family-friendly, baby safe, health and wellness and eco-friendly innovations, plus colourful collaborations with local artists.
CHI Residences is today one of Hong Kong’s leading boutique serviced apartment brands – recognised with Hong Kong’s Most Valuable Companies Services Award and the World Luxury Hotel Award, and commended by Tripadvisor.com and Booking.com.
Apart from serviced apartments, CHI International has also extended internationally, with award-winning Garden Island Resort in Fiji (www.gardenislandresort.com), and in Hong Kong opened neighbourhood cafe, Opendoor Cafe + Courtyard (www.opendoorcafe.hk) and event space PLATFORM (www.platform.hk).
Contributing to sustainability and the local community, CHI International participates in Earth Hour and Dress Pink Day, and supports local charities Food Angel and Kely Support Group. Environmental sustainability initiatives have included replacing plastic bottles with reusable stainless steel bottles.
Born in San Francisco, Pilar grew up in Hong Kong, and graduated in Business Administration from the Marshall School of Business at the University of Southern California.
Before joining the family firm, she worked for a boutique finance company in Sydney, focusing on hospitality.
Pilar Morais, CEO, CHI Residences
Sherman Ho, VP Development , Oakwood Worldwide (asia) Pte Ltd