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Rich Millar

Yoo Worldwide

VP of Business Development APAC

Based in Bangkok, Rich Millar is YOO Worldwide’s Vice President of Business Development for Asia Pacific. An American national and native Californian with a cool Scandinavian design sensibility, having lived, worked and studied in Northern Europe for over 20 years, Rich has spent his entire career working within the creative fields of high-end retail, fashion and property on three continents. His experience has encompassed branding, marketing, management and design, including several managing director and creative director roles, and significant milestones such as the establishment of Ralph Lauren Retail and Yoo Denmark in the Scandinavian marketplace. A highly-focused, analytical, and client-centric creative with a calm and easy-going demeanour, Rich is now bringing his extensive experience and expertise to YOO Worldwide, with whom he has worked with in various roles for more than 15 years. Rich moved to Asia in 2013, a region he finds as dynamic and vibrant as it is challenging and unexpected – but certainly never dull!