Song Saa Collective
CEO and Co-Founder
A successful entrepreneur and pioneer of sustainable development in Southeast Asia, Rory Hunter is the Co-Founder, Chairman and CEO of Song Saa Collective, an integrated group that spans property, hospitality, design and investment enterprises, as well as a standard-setting foundation. Hong Kong-based Song Saa Collective combines ethics-led business practices with needs-based social actions and is the developer and operator of the multi-award-winning Song Saa Private Island – consistently voted one of the top 10 resorts in the world – located in Cambodia’s Koh Rong Archipelago.
In 2007, Rory and Melita established the Koh Ouen Marine Reserve, Cambodia’s first ever marine-protected area. The reserve has since expanded to 200 square kilometers and has gained the support of Monaco’s Prince Albert II.
Inspired by a passion for Cambodia and a commitment to meaningful impact, in 2013 Rory co-founded the Song Saa Foundation, an independent NGO dedicated to preserving Koh Rong’s underwater sanctuaries. This furthered conservation and social welfare projects that the couple were already undertaking in the Koh Rong Archipelago including marine conservation and the provision of much needed healthcare and education to the communities surrounding Song Saa Private Island.
Passionate about the progressive role business can play in addressing social issues, Rory focuses on projects that bring about a transformational impact on a major scale. Following the triple bottom line approach, he directs all efforts into using commerce to drive positive societal change while delivering strong financial returns to shareholders. His latest project, the Song Saa Reserve, located adjacent to Banteay Srey Temple in Siem Reap on 200ha of land, aims to set a global benchmark for high-end, environmentally and socially conscious tourism development as the region’s first ethically-led mixed-use resort – www.songsaareserve.com.
A regular speaker at international conferences, Rory is always keen to impart his knowledge and passion regarding the obligation of business to serve society. In 2014, he was a guest speaker at the G20 meeting in Brisbane, sharing Song Saa’s story and his vision of ‘Tourism’s New Frontiers’. In 2015, he was selected to be a Young Global Leader by the World Economic Forum in recognition of his professional accomplishments and commitment to ecological economic development, and in 2017 he became a member of the prestigious Young Presidents’ Organisation (YPO).
Prior to becoming a leading entrepreneur, Rory was a successful advertising executive, working for multi-national firms including Saatchi and Saatchi. He’s a graduate of Harvard Business School, studied Sustainability and Resilience at Stanford University, and has a Bachelor of Economics from the University of Sydney.
Rory’s unwavering fortitude and ‘go-getter’ attitude also extends to his personal life. He completed New Zealand’s Coast to Coast race, one of the world toughest multisport competitions, in 17 hours in 2015. He is also an avid offshore sailor, downhill skier and long-distance runner.
Rory Hunter, CEO and Co-Founder, Song Saa Collective